Instructor: Dale Blasingame, M.A.
Temporary Office: Old Main 230Z
Office Hours: Mondays and Wednesdays 3-5 p.m. and Thursdays 9:30-10:30 a.m. or by appointment. If my door is open, feel free to stop in.
E: email@example.com | T: @daleblasingame | W: daleblasingame.net
This course will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on the top social networks - Facebook, Twitter, Pinterest, YouTube, Instagram and more - to engage with audiences and communities and utilize analytical tools to track success. Prerequisite: Full major status and MC4381 with a grade of C or higher.
Students will gain an advanced understanding of the strategy involved with social media; work with social networks relevant to professional opportunities; and work on projects that demonstrate the intersection of social media, journalism and marketing.
Vaynerchuk, Gary (2013). Jab, jab, jab, right hook. New York, NY: Harper Business. ISBN: 978-0-06-227306-2
There will be other assigned readings from popular press throughout the semester.
This course will utilize the TRACS system for grading. Course handouts, presentations and assignments will be posted to Slack.
You MUST have a Texas State email account. The grading program I use and the TRACS system utilize the Texas State email system. Check your Texas State email account regularly because I often send notices concerning class.
Attendance Policy/Class Behavior
I treat this class like a working social media agency. Therefore, you are expected to attend class, participate and complete assignments on deadline. Students who regularly miss class struggle to pass the course, so a few guidelines are in place to help you succeed:
Because this is a class focused on digital issues, you are encouraged to tweet and/or use smart phones during lectures. However, this privilege comes with responsibility. If phones are being used for personal matters during lectures, this privilege goes away.
Grades are available via the TRACS Gradebook. All categories, assignments and weights of grades are visible in the Gradebook. Missed assignments will result in a zero. Late work is not accepted in this class and will also result in a zero.
Exams – 30%
Social Media Project – 30%
Social Assignments – 25%
Class Assignments – 15%
News of the Day
Each session, we will begin with a quick discussion of relevant tech/social media news of the day. You will have an assigned news day where you briefly present a news item and explain why it’s important. The schedule will be provided on the class calendar.
Use of School-Owned Camera Equipment
This class may utilize the School of Journalism and Mass Communication Equipment Checkout Room. Use of equipment is a privilege earned through your respect of and cooperation with the checkout rules. If you are late returning a camera to the Equipment Checkout Room, you lose all checkout privileges. In addition, a return that is two days late may result in up to a letter deduction on your grade. If equipment is kept five days past the due date, it is considered stolen.
The School of Journalism and Mass Communication commits itself to the preparation of ethical mass media professionals and scholars. Such a mission demands the highest standard of academic honesty and integrity. Violations of academic honesty, including but not limited to plagiarism, unauthorized collaboration, collusion, deception, conflict of interest and theft are not tolerated and can lead to severe penalties. Disciplinary actions are outlined in the Texas State Academic Honesty Statement, printed each year in the Texas State Student Handbook.
The policy is also available here: http://www.txstate.edu/effective/upps/upps-07-10-01.html or http://www.txstate.edu/swtexan/apolices.html
Falsifying sources or other information and copying material without proper attribution are acts of academic dishonesty that will not be tolerated in this class. They will result in a failing grade on an assignment and potentially a failing grade in the course.
Students with Special Needs
If you are a student with a disability certified by ODS and you require accommodation in my class, it is your responsibility to tell me at the beginning of the semester so accommodations can be provided promptly. You must notify me by the second week of class if you need accommodation. If your status is pending with ODS, notify me as soon as possible. Contact the ODS office if you have questions 245.3451. It is my desire to accommodate students to the best of my ability. ODS certifications assist in this endeavor.
You can drop this or any course by March 28, 2017, and receive an automatic W. After that date, you cannot drop a single course. Instead, you must withdraw from all courses. Please review PPS 4.09 at this Web site: http://www.txstate.edu/academicaffairs/pps/pps4/4-09.html