MC4326 Advanced Social Media and Analytics Class Schedule

January 17 - Introduction/State of social media/Slack | (Assignment: Personal analysis)
January 19 – Social media best practices | (News: Dale) | (Assignment: Brand Analysis)

January 24 – Social media ethics | (News: Ashley C.)
January 26 - Meet the client day

January 31 - Analytics reports/Data mining/Canva workshop/Client work day | (News: Will) | (Assignment: Analytics Report 1)
February 2 - Guest speaker: Sidney Gomez of Spredfast

February 7 - Content and content strategies | (Read: Ch. 1 and 2) | (News: Marissa)
February 9 - Facebook: Content types, algorithm | (Read: Ch. 3) | (News: Kolby)

February 14 - Facebook: Page optimization, admin roles, promoted posts, ad campaigns, Insights | (News: Jewel and Shelby)
February 16 - Facebook Live | (News: Chelsea)

February 21 - Instagram: Best practices, analytics | (Read: Ch. 6) | (News: Ashley K. and Erik)
February 23 - Client work day | (News: Kambrie and Shane)
February 24 - (Due: Analytics report 2)

February 28 - Google: Search, SEO and analytics | | Client meeting | (News: Connor)
March 2 - Third-party platforms and management tools | (News: Anna)

March 7 - Midterm exam
March 9 - Twitter: Building profiles, ads, analytics | (Read: Ch. 4) | (News: Peyton) | (Assignment: Scavenger Hunt)

March 14 - Spring Break
March 16 - Spring Break

March 21 - Video and social: Storyboards, filming, editing, YouTube basics, analytics | (News: Sloan)
March 23 - Short video: Instagram, Facebook native video, Vine, Boomerang/Client work day | (News: Andrea)
March 24 - (Due: Analytics report 3)

March 28 – Storytelling on Snapchat | (Read: Ch. 8) | (News: Ashley R.)
March 30 - Tumblr basics and animated gifs | (Read: Ch. 7) | Client meeting | (News: Alexis and Ivana)

April 4 - Social media policies | (News: Jenn and Madelyn) | (Assignment: Tumblr analysis)
April 6 – Content marketing | (News: Victoria and Megan) | (Assignment: Personal Policy)

April 11 - Pinterest: Content, analytics | (Read: Ch. 5) | (News: Alexandria and Olivia)
April 13 - Guest speaker: Hunter Nall, Hays County Outfitters

April 18 - Non-western social networks/Jobs in social media marketing | Client work day
April 20 - Job interviews/Final presentation prep session

April 25 - Client Presentations | (Due: Final analytics report and final portfolio)
April 27 - Client presentations | (Due: Final analytics report and final portfolio)

Final exam: Thursday, May 4 from 8-10:30 a.m.

*Schedule subject to change as needed