MC4326 Advanced Social Media and Analytics TR 8 a.m. Class Schedule

August 29 - Introduction/State of social media/Slack | (Assignment: Personal analysis)
August 31 – Social media best practices | (News: Dale) | (Assignment: Brand Analysis)

September 5 – Social media ethics | (News: Khaila and Alee)
September 7 - Meet the client day

September 12 - Analytics reports/Data mining/Canva workshop/Client work day | (News: Morgan) | (Assignment: Analytics Report 1)
September 14 - Content and content strategies | (Read: Ch. 1 and 2) | (News: Nestor)

September 19 - Facebook: Content types, algorithm | (Read: Ch. 3) | (News: Tierra and Sydney)
September 21 - Facebook Live | (News: Lexi)

September 26 - Guest speaker: Sidney Gomez of Spredfast
September 28 - Facebook: Page optimization, admin roles, promoted posts, ad campaigns, Insights | (News: Naomi and Justin)

October 3 - Instagram: Best practices, analytics | (Read: Ch. 6) | (News: Matt)
October 5 - Client work day | (News: Ivy)
October 6 - (Due: Analytics report 2)

October 10 - Google: Search, SEO and analytics/Banjo | (News: Aaron)
October 12 - Twitter: Building profiles, ads, analytics | (Read: Ch. 4) | (News: Maci)

October 17 - Mass Comm Week
October 19 - Mass Comm Week | (Assignment: Scavenger Hunt)

October 24 - Midterm exam
October 26 - Third-party platforms and management tools | (News: Bianca)

October 31 - Video and social: Storyboards, filming, editing, YouTube basics, analytics | (News: Pamela)
November 2 - Short video: Instagram, Facebook native video, Boomerang/Client work day | (News: Andronica)
November 3 - (Due: Analytics report 3)

November 7 – Storytelling on Snapchat | (Read: Ch. 8) | (News: Jacob)
November 9 - Tumblr basics and animated gifs | (Read: Ch. 7) | Client meeting | (News: Diana) | (Assignment: Tumblr analysis)

November 14 - Social media policies | (News: Melissa) | (Assignment: Personal Policy)
November 16 – Content marketing | (News: Carl)

November 21 - Pinterest: Content, analytics | (Read: Ch. 5)
November 23 - Thanksgiving break

November 28 - Non-western social networks/Jobs in social media marketing | Client work day
November 30 - Job interviews/Final presentation prep session

December 5 - Client Presentations | (Due: Final analytics report and final portfolio)
December 7 - Client presentations | (Due: Final analytics report and final portfolio)

Final exam: Thursday, December 12 from 8-10:30 a.m.

*Schedule subject to change as needed