MC4326 Advanced Social Media and Analytics MW 11 a.m. Class Schedule

August 28 - No class
August 30 – Introduction/State of social media/Slack | (Assignment: Personal analysis)

September 4 – Labor Day
September 6 - Social media best practices | (News: Dale) | (Assignment: Brand Analysis)

September 11 - Social media ethics/Meet the client day | (News: Jesus and Alexandra)
September 13 - Analytics reports/Data mining/Canva workshop/Client work day | (News: Sara) | (Assignment: Analytics Report 1)

September 18 - Content and content strategies | (Read: Ch. 1 and 2) | (News: Julianne and Britney)
September 20 - Facebook: Content types, algorithm | (Read: Ch. 3) | (News: Meredith and Annslee)

September 25 - Facebook: Page optimization, admin roles, promoted posts, ad campaigns, Insights | (News: Heather and Emily)
September 27 - Facebook Live | (News: Jacob and Lauren)

October 2 - Instagram: Best practices, analytics | (Read: Ch. 6) | (News: Erica and Alex G.)
October 4 - Client work day | (News: Alexis and Saige)
October 5 - (Due: Analytics report 2)

October 9 - Google: Search, SEO and analytics/Banjo | Client meeting | (News: Nathalie and Roshaad)
October 11 - Twitter: Building profiles, ads, analytics | (Read: Ch. 4) | (News: Brandon and Eleanor)

October 16 - Mass Comm Week
October 18 - Mass Comm Week | (Assignment: Scavenger Hunt)

October 23 - Midterm exam
October 25 - Third-party platforms and management tools | (News: Madison and Colin)

October 30 - Video and social: Storyboards, filming, editing, YouTube basics, analytics | (News: Christina and Kyla-Krista)
November 1 - Short video: Instagram, Facebook native video, Vine, Boomerang/Client work day | (News: Michael and Tommi-Lynn)
November 2 - (Due: Analytics report 3)

November 6 – Storytelling on Snapchat | (Read: Ch. 8) | (News: Parker and Holly)
November 8 - Tumblr basics and animated gifs | (Read: Ch. 7) | Client meeting | (News: Jason and William) | (Assignment: Tumblr analysis)

November 13 - Social media policies | (News: Savannah) | (Assignment: Personal Policy)
November 15 – Content marketing

November 20 - Pinterest: Content, analytics | (Read: Ch. 5)
November 22 - Thanksgiving break

November 27 - Non-western social networks/Jobs in social media marketing | Client work day
November 29 - Job interviews/Final presentation prep session

December 4 - Client Presentations | (Due: Final analytics report and final portfolio)
December 6 - Client presentations | (Due: Final analytics report and final portfolio)

Final exam: Wednesday, December 13 from 8 a.m.-10:30 a.m.

*Schedule subject to change as needed